After some iOS apps using HTML5 first-party cookies as a way of tracking users were rejected during Apple’s (s aapl) app review process, a recent report declared the move was the beginning of a broader policy push to get developers, publishers and advertisers to start using Apple’s Advertising Identifier. But that might not be the case.
The apps in question were rejected by App Store reviewers because of a user interface problem, not expressly because of the use of HTML5 cookies in apps, according to a source familiar with the situation. And there is no change in Apple’s policy, no new enforcement and “no crackdown” on cookie tracking at all, this source said.
Techcrunch reported on Monday that the rejections “signaled a push to its own identifier technology” and compared this move to how Apple began enforcing the move away from unique device identifiers (UDIDs) in late 2011. That was when…
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